当前位置 —论文—管理学— 范文

营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文

本论文是一篇营销策略相关毕业论文格式范文,关于对中国电影产业市场环境营销策略相关专升本毕业论文范文。免费优秀的关于营销策略及市场营销策略及九年义务教育方面论文范文资料,适合营销策略论文写作的大学硕士及本科毕业论文开题报告范文和学术职称论文参考文献下载。

shesofpeopletorebelagainstimperialismandfeudalismandpursuetheirfreedom.ThemostfamedrepresentativeswereStreetAngel(1937)andCrossroad(1937).

Inthe1940s,althoughthefilmmarketwasinachaoticstatebecauseofbeingontheeveofChina’sliberation,film-makingadvancedmorequicklythanithadinthe1930s.Forinstance,bothoftheclassicalworksSpringRiverFlowsEastward(1947)andLightofMillionHopes(1948)hadhighartisticvaluesandcreativespirits.

Ingeneral,“duringthe43yearsfrom1905to1948,Chinaprogressedfromshowingonlyforeign-madefilmstoshootingitsownandfromusingforeignfundsandtechnologiestofilmingindependently.Eventually,Chinabecamestrongenoughtodevelopitsownnationalcinema”.

DuringthedecadesfollowingtheestablishmentofPeople’sRepublicofChinain1949,mostofthefilmswereconcerningthewarofresistanceagainsttheJapaneseaggressionandthecivilwar,andtomemorateandextolthepeople’sheroeswhosacrificedinthosewars.Forinstance,DongCunrui(1955)byGuoWeiandTheRedDetachmentofWomen(1961)byXieJin.However,China’sfilmindustryfellintodisastertimeduringtheperiodof“CulturalRevolution”.Therewasnofilmsproducedbetweentheyearof1966and1972duetothestrictconfinesofpoliciesandinthelatterfouryears,filmunfortunatelybecamethetoolofthe“GangofFour”policy-makerstomunicaterevolutionarythinking.

Intheyearsfollowingthe“CulturalRevolution”,film-makersbegantofreetheirmindsandtherangeoffilmsubjectsweremoreextendedthaneverbefore.Filmindustryboomedagainandmoviebecameapopularmediumofentertainment.TheemergenceoftheFifthGenerationoffilm-makerswhomademoviesforthesakeofartsshockedChina’sfilmindustryandsomerepresentativedirectorswonawardsatinternationalfilmfestivalsonceandagain.Forinstance,intheyearof1987,ZhangYimouwontheGoldenBearAwardsattheBerlinFilmFestivalforhisfirstinternationalawardwithRedShumandthefilmhasachievedartisticandmercialsuccessesdomesticallyandinternationally.Similarly,anotherhighlyacclaimeddirectornamedChenKaigewonnumerousinternationalawardsaswellwithhismostfamousYellowEarth(1984).

Atthesametime,becauseChina’sfilmproductionturnedtobemarket-orientedinthe1980s,anumberofdirectorsstartedtomakemercialfilmsforentertainmentbutnotart.Thefilmsforthispurposerangingfromhumorousfilms,cartoonfilmstokongfufilms,andtheproductionofthesefilmsreacheditspeakattheendof1980sandevenlastedto1990s.TheentertainmentfilmshadasignificantpositioninChina’sfilmmarket,especiallyontheaspectofbalancingtheexpansionofforeignentertainmentfilmswhichwereallowedtobeshowninChinabyChinesegovernmentsince1995.

Ingeneral,alloftheartmoviesmadebytheFifthGenerationandtheSixthGenerationfilm-makersandtheentertainmentmovieshavegainedconspicuoussuccessesathomeandabroad,andopenedanewphaseforChina’sfilmindustryinthenewmillennium.

Chapter2:AnalysisonTheVaryingMacroEnvironmentofChina’sFilmMarketInPastTwoDecades

Whenseekingtounderstandthehistoricaldevelopmentoffilmindustryinanycountry,whetheritisinChinaorIndiaorUnitedStates,itisalwaystruetobearinmindthattheeffectofmacroenvironmentofthemarketisanextremelyimportantfactorthatcannotbeignored.Asfilmsaredistinctproductsofvariousculturalgeographies,itisobviousthatdifferentmacroenvironmentscanhavedifferenteffectsonthefilmindustry.AccordingtoPhilipKotlerandGaryArmstrong,themacroenvironmentconsistsofdemographic,economic,natural,technological,political,andsocialforces.RegardingthefilmindustryinChina,themacroenvironmentofitsfilmmarkethaschangeddramaticallyinpasttwodecades,especiallyontheaspectsofpolitical,economic,socialandtechnologicalfactors.Thesetransformationsareworthytobeanalyzedcarefullyfortheimportantsignificancestheyhold.

2.1PoliticalEnvironment

Attheverybeginningof1980s,China’sfilmmarketwaspletelystate-controlled.Theformofcentralizationwaslackofscientificmanagementandlong-termstrategy.Asaresult,theproblemsoflowproductivityandinefficiencyofthestate-runenterprisesinsuchapoliticalenvironmentbroughtfinancialcrisistot

营销策略相关论文范文hefilmindustry.Allthreesectorswithintheindustry:production,distributionandexhibitionlostmoney.Thecrisiscalledforareforminthehopeofalteringmarketpositionandreconstructingtheindustry.Thereupon,inthesecondhalfof1980s,Chinesegovernmentimplementedreformfirstlyinthedistributionsector.Differentfrombefore,localdistributorsweregrantedmoreeconomicautonomyandfinancialresponsibilities,andnolongerfunctionedonlyasthemediumwhopassedalongmoviestothecinemasandturnedovertheboxofficerevenuetothecentralgovernment.Furthermore,theybegantohavetherighttoshareprofitswiththegovernment.

InJanuary1985,theChinaFilmBureau(GUOJIADIANYINGZONGJU)heldaprofessionalconferencetoassesstheouteofearlyreformanddiscussthewaysforfurtherimprovements.Decentralization,pricereformandenterprisereformwereissuedasthekeymeasuresintheconference.Consequently,stateinterventionontheoperati

上一页 1 2 3 4 5 6 7 8 下一页

营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文参考文献资料：