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营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文
本论文是一篇营销策略相关毕业论文格式范文,关于对中国电影产业市场环境营销策略相关专升本毕业论文范文。免费优秀的关于营销策略及市场营销策略及九年义务教育方面论文范文资料,适合营销策略论文写作的大学硕士及本科毕业论文开题报告范文和学术职称论文参考文献下载。
摘 要:这篇论文是一篇对中国电影产业市场环境及营销策略的分析报告.总共包含了四章.首先,第一章对中国电影的发展史进行了简要的回顾,然后,第二章是关于中国电影市场环境在过去二十年间发生的变化的概述,其次,第三章对现阶段中国电影产业应该采取何种市场营销策略以促进其更好地发展进行了深入的分析,最后,第四章将会谈到在加入了WTO之后将会给中国电影产业带来哪些机遇和挑战.
总的来说,本论文对中国电影产业的分析研究可以概括为以下三个方面:
对中国电影产业的发展回顾以及现状分析,
揭示目前存在于中国电影产业的问题与面临的挑战,
对中国电影产业在未来的发展中应该采取何种市场营销策略以及如何应对外国电影进军中国市场所带来的影响提出建议和意见.
Abstract:Basically,thisdissertationisgoingtomakeananalysisontheissueofChina’sfilmindustry.Itgenerallyincludesfourchapters.Firstofall,ChapterOnewillgiveabriefreviewofthedevelopmenthistoryofChina’sfilmindustry.Then,ChapterTwowilldiscussthevaryingMacroEnvironmentofChina’sfilmmarketinpasttwodecades.ChapterThreewillconsiderthepropermarketingstrategythatshouldbeimplementedasaneffectivedirectioninthedevelopmentofChina’sfilmindustry.Finally,ChapterFourwilltalkabouttheimpactanddevelopmentprospectsofWTOentryonChina’sfilmindustry.
Essentially,thisdissertationisaimtoacplishmainlythreeoutes:
*TogiveabriefintroductionaboutthepastandpresentsituationsofChina’sfilmindustry,
*TorevealtheproblemsandchallengesthatexistingincurrentChina’sfilmindustry,
*Topresentsomeremendationsontheaspectsofmarketingmunications,petingwithforeignpetitorsandfurtherdevelopmentinthefuture.
关 键 词:中国电影产业发展史中国电影市场环境营销策略WTO机遇挑战发展前景
KeyWord:China'sfilmindustrydevelopmenthistoryChina'sfilmmarketenvironmentmarketingstrategyWTOopportunitychallengedevelopmentprospects
Methodology
Thewritingofthisdissertationistotallybasedonsecondaryresearches.Allthematerials,figures,tablesandtheoriesthatsupportcontributionstothisdissertationareoriginallyfromtheinter,andbooksinlibrary.
Introduction
Whenattemptingtounderstandtheevolutionhistoryofthefilmindustryinanycountry,itisalwaystruetorememberthatcinemais“aculturalpractice”.Thus,“thedifferentdimensionsofcinemaartistic,mercial,industrial,technological,political,andideologicalarevitallyinterconnected”.“Theplexwaysinwhichfilm-makers,theaudience,officialdom,critics,andcustodiansoftasteandindustrialistsinteractmeritveryclosestudy”.
Inthepastcentury,China’sfilmindustryhaswitnessedmanyhistoricalchanges,suchastheingandgoingartistictrends,theriseandfallofrelatedbusiness,aswellastheprogressandretrogressionexperienced.Assignificantastheyare,thesechangeswhichcanbeviewedasthemilestonesindifferentperiodsinthedevelopmenthistoryofChina’sfilmindustryalwaysareworthytobeanalyzedclosely.Thewayofhowthedimensionsmentionedaboveinteractalsoinvitesseriousstudy.Consequently,thisdissertationwillpresentananalysisonChina’sfilmindustrywhichisonthebasisoftheseprinciples.
Chapter1:ABriefReviewofTheDevelopmentHistoryofChina’sFilmIndustry
On11August1896,“WesternShadowplay”wasfirstintroducedatYouyicunofXuGardens,ateahouseforvariousentertainmentsinShanghaibyaFrenchShowman.Itismarkedasthebeginningoffilm’sentranceinChina.Sincethen,thedoorforenterChina’sfilmmarketwasopenedgraduallytotheWestthroughthediverseteahousefilmshowsinShanghai.However,notjustforeignbusinessmenhadrealizedthepotentialfinancialbenefitsfromattractingChineseaudiencesthroughnewlyimportedWesternshadowplays,Chineselocalindustrialistsalsoconsideredfilmsasaprofit-makingventure.Thefirstattemptatfilm-makingnationallywasConqueringJunMountainintheautumnof1905,whichcanbeviewedastheofficialbirthofChineseCinema.
Bringingtotheforeground,theChinesefilmindustrydidnotbeginuntil1913whenthefirstChinesemovieTheDifficultCouplewasshotbyZhengZhengqiuandZhangShichuanwithforeignfundsandtechnology.In1931,China’sfirst“talkie”TheSongstress,RedPeonywasproducedbytheStarStudio,whichwasthefirstfilmproductionstudioinChinaestablishedbytheCommercialPressin1923.
Toattractaudiences,inDecember1907,therebuildingofBeijingGrandTheaterwaspletedandbegantoshowmovies.Inthesameyear,thefirstChinesemoviecinema,Ping’anCinema,wasestablishedinBeijingbyforeigninvestors.AccordingtothereportsoftheMinistryofCommercialAffairsofUnitedStates,intheyearof1926,therewere26cinemasinShanghaibecauseofthepopularityofbothdomesticandforeignfilms.Attheendof1930s,thenumberreached36.
Duringtheperiodfromearly1930sto1937,China’sfilmindustryhasbeenexperiencedanimportanteventwhichwascalledtheNewFilmMovement.Althoughlastingforonlyafewyears,itwasextremely“invogue”atthattimeandhasmadesignificantcontributionstothewholeChinesesociety.Differentfromthefilmsinthe1920s,mostoftheworksproducedthensoughtforstepoutofthenarrowrestrictionsofethicsissuesandfamilytrifles,andturnedtofocusonthedarksideofthesociety.Thefilmscourageouslyexposedthehideousproblemsthatpeoplewereconfrontingaswellasexpressedthewi
营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文参考文献资料：