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itisthebestornot,itiseasytotranslatethesloganintoChineseinadirectway.HongKongpeoplemaynotacceptit.SoMr.LiZuoyuwhowasanadvertisementcreatortranslatesinto"认真好".AdvertisementsongswerealwayssentfromAmericatoHongKong,"it'stherealthing.CocaCola'sthebest."AsChinesesaying:"认真好,可口可乐最好."It'sthebesttranslationatthattime.Modernadvertisementusedadjectivesandadverbsextensively.Inadditiontonouns,itusedverbs,descriptiveadjectivesandmanykindsofnoneadjectives(刘宓庆,1998:421-427).However,weshouldconsidertheculturethatwasseeninChinesewhenwetranslatethem,soitisnotnecessarytotranslatesecondpronountopointouttheadvertisementobject.Besides,alotofrhetoricaldevicesareusedinEnglishadvertisement,suchas"personification,metaphor,pun,repetition"(赵静,1993:279-283),butwhentranslatingthemintoChinese,mostlyconsideringwhetheritmatchestheChineseCultureornot:thefeaturesofsymmetrywhichmatchthesenseofbeautyofChineseculture,makecustomerspurchasetheproducts.InChineseculture,suchmethodsareseentobeaggressive,andhaveagoodresult.Forexample,thesloganofNike"Justdoit",ifyoudon'tconsidertheaspectofculture,youwillmisunderstandthecustomers.Meanwhile,advertisementsinEnglishandChinesealsousesomeaphorismtomakepeoplethink,and 关于如何发表英语文财经的开题报告范文

参考文献方面有关论文范文数据库payattentiontothegoodsinpromotion.Forinstance,"tosmokeornottosmoke,thatisaquestion"isfromthefamoussentence-"Tobeornottobe,thatisaquestion."Butifyoudon'tconsiderChineseculture,itwillbetranslatedas"抽还是不抽,这是个问题."It'shardtomakepeoplerealizeitisapromotion,instead,itwillmakepeoplethinkthatitpersuadesthemtogiveupsmoking,itdoesn'thavesenseofculture.Therefore,thetranslationofsloganhasmorescopeoffreedom,butshouldshowitsarticlefeatureofadvertisementtranslation.Pleasepayattentiontothefollowing:

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(1)Buick:别克汽车

Amodernclassic

译:现代的经典

(2)GE:通用电器-webringgoodthingstolife.

译:哦,通用！便利生活通通用

(3)7-UP:七喜饮料

Slogan:Freshupwith7-up

译:喝七喜,有活力

(4)Tides:汰渍洗衣粉

Tidesisin,Dirtisout.

译:汰渍进门,清除灰尘.真真正正,干干净净.

3.TheDiscrepancyinAdvertisementTranslationRisingfromLanguageDiscrepancy

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AnadvertisementinEnglishshouldbeoralandeasywhicharenecessaryforpractice.Becauseitiseasyforpeopletounderstandthesimplewords,theycanfinishreadinginashorttime.Andoralwordscanmakepeoplefeeltenderandrelaxed,andwinthegoodsenseofreaders.However,ChineseandEnglishlanguageshavesomediscrepancies,andtherearepragmaticmeaning,rhetoricaltechnique,andsentencepattern.

3.1PragmaticMeaningDiscrepancy

Estrangementofwordsistheobstacleoftrans-culturaladvertisementtransmission.Thebasicsandpledgesoftrans-culturallanguageusearefamiliartoeverylanguage,adaptinglanguagehabitandcharacteristic.So,itisnotenoughtotranslateadvertisementdependingondictionary.Payattentiontotheexample,anadvertisementturnedupinHongKongin1995:"Shewantstoputhertongueinyourmouth".Atfirst,youmaythinkthatitisanadvertisementaboutmarriageservicepany.Infact,itisabouttheHongKonglearninglanguagecenter.Thekeywordis"tongue",ifyoutranslateitinto"舌头",itcouldbe"她要把舌头放进你的嘴里",英语毕业论文anditdefinitelymakespeopleassociate.So,weshoulddredgeupanothermeaning—"language".So,thatitbees"她要把她的语言教给你"-soclear.Sometimes,intranslation,wefindsuchplexion:wordsandexpressionsthatshowthesameconcepthavetheirmeaninginonelanguagesystem,buthavenothingorshownothinginanotherone.IfyouareinthestreetofAmerica,youwillfindsuchcarswhicharepainted"Iamyellow".Infact,theyarenotyellow.ItmakesmanyChinesepeoplefeelpuzzledforpaintinginthecars.Infact,"yellow"hasturntoanothermeaning.Oneistaxi,andtheotheristimid.Obviously,"Iamyellow"shouldbetranslatedinto"我是出租车".Thissentencehaschangedintoataxiself-remendadvertisement.

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6.Conclusion

Thispaperanalysistheslogansofadvertisement,languageandculturedifferencesandtheirimpactonadvertisementtranslation,andfinallyputsforwardthetranslationtechniqueofadvertisements.Ittellsusthatwhentranslatingadvertisements,pleasepayattentiontotheacculturation.Andonlydothis,canwegettothepurposeofadvertisementoftranslationandschemeintargetgroup.Fromthissignificance,advertisementtranslationhasalreadybeenthesecondscheme.

(参考文献单独一页)

References(TimesNewRoman四号加粗)

参考文献不应少于10条,参考文献应按英文26个字母的顺序排列,先列英文文献后列中文文献,中文用宋体小四,外文用TimesNewRoman小四.期刊论文标记为[J],专着为[M],论文集为[C],论文集收录的论文为[A],博士论文为[D],词典为[Z].参考文献另起页附于文末.

参考文献例如:

[1]Brown,D.H.PrinciplesofLanguageLearningandTeaching[M].Langman,2000.

参考文献方面有关论文范文数据库,与如何发表英语文财经相关毕业论文模板参考文献资料：