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otentialdevastationbeforeitoccurs.

WhichofthefollowingisTRUEbasedonwhatyouhavejustread

A.It'smonlyagreedthatearthquakesarehighlyfeared,butactuallyrelativelyharmless.

B.Thereisnoabsolutelyaccuratewaytopredictwhenorwhereearthquakesmightoccur.

C.Mostscientiststhinkthatmanisnowabletopredictwhenearthquakeswillhappen.

D.Mostscientiststhinkthatmanisnowabletopredictwhereearthquakeswillhappen.

Whatistheprobablemeaningof"contiguous"(Line2,Para.2)

A.Underwater.B.Ancient.C.Bordering.D.Huge.

Whatdoesthiselementoftheunknown(Line1,Para.3)referto

A.Thefactthattherearetwogreatearthquakezones.

B.Thefactthatearthquakescanhappenatanytimeorplace.

C.Thefactthatthepercentageofearthquakesislow.

D.Thefactthatexactcauseofearthquakesisnotclear.

Whichofthefollowinghavebeenusedtoanticipateearthquakeactivity

A.Differencesintheearth'smagicfieldandforceofgravity.

B.Howoftenminorearthtremorshavebeenobserved.

C.Patternsinthemovementoftheearth'scrust.

D.Alloftheabove.

Whichofthefollowingdescribestheauthor'sattitudetowardthepossibilityofearthquakepredication

A.Itwillneverbepossibletopredictearthquakes.

B.Earthquakescanalreadybepredictedwithgreataccuracy.

C.Thereisreallynoneedtotrytopredictearthquakeoccurrences.

D.Earthquakepredictionisbeingmoreandmorepossible.

Passage3

Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon"persuasivesalesmanship"tomoveasmuchofgoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconventthemintomoney.

Marketing,ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseye-on-the-consumerapproachisknownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiertoproduceorbuyforresale,themakersanddealersfirstendeavortofindoutwhattheconsumerwantstobuyandthengoaboutmakingitavailableforpurchase.

Thisconceptdoesnotimplythatbusinessisbenevolentorthatconsumersatisfactionisgivenpriorityoverprofitinapany.Therearealwaystwosidestoeverybusinesstransactionthefirmandthecustomerandeachmustbesatisfiedbeforetradeoccurs.Successfulnmerchantsandproducers,however,recognizethatthesurestroutetoprofitisthroughunderstandingandcateringtocustomers.Astrikingexampleoftheimportanceofcateringtotheconsumerpresenteditselfinmid-1985,whenCoca-Colachangedtheflavorofitsdrink.Thenon-acceptanceofthenewflavorbyasignificantportionofthepublicbroughtaboutapromptrestorationoftheClassicCoke,whichwasthenmarketedalongsidethenew,theKingCustomerrules!

Themarketingconceptdiscussedinthepassageis,inessence,_____.

A.thepracticeofturninggoodsintomoneyB.makinggoodsavailableforpurchase

C.thecustomer-centeredapproachD.aformofpersuasivesalesmanship

Whatwasthemainconcernofindustrialistsbeforethemarketingconceptwaswidelyaccepted

A.Theneedsofthemarket.B.Theefficiencyofproduction.

C.Thesatisfactionoftheuser.D.Thepreferencesofthedealer.

Accordingtothepassage,"tomoveasmuchofthesegoodsaspossible"means"_____".

A.tosellthelargestpossibleamountofgoods

B.totransportgoodsasefficientlyaspossible

C.todisposeofthesegoodsinlargequantities

D.toredesignthesegoodsforlarge-scaleproduction

WhatdoestherestorationoftheClassicCokebestillustrate

A.Traditionalgoodshaveastrongerappealtothemajorityofpeople.

B.Ittakestimeforanewproducttobeacceptedbythepublic.

C.Consumerswithconservativetastesareoftendifficulttoplease.

D.Productsmustbedesignedtosuitthetasteoftheconsumer.

Indiscussionofthemarketingconcept,theauthorfocuseson_____.

A.itsmaincharacteristicsB.itssocialimpactC.itspossibleconsequencesD.itstheoreticalbasis

Passage4

AlthoughAprildidnotbringustherainsweallhopedfor,andalthoughtheCentralValleydoesn'tgenerallyexperiencetheatmosphericsoundandlightningthatcanacpanythoserains,it'sstillimportantforparentstobeabletoanswertheyouthfulquestionsaboutthunderandlightning.

Thereasonthesetwowondersofnaturearesodifficultformanyadultstoexplaintochildrenisthattheyarenotverywellunderstoodbyadultsthemselves.Forexample,doyouknowthatthelightningweseeflashingdowntotheearthfromacloudisactuallyflashinguptoacloudfromtheearthOureyestrickusintothinkingweseeadownwardmotionwhenit'sactuallytheotherwayaround.Butthen,ifwebelievedonlywhatwethinkwesee,we'dstillinsistthatthesunrisesinthemorningandsetsatnight.


大学试卷本科毕业论文怎么写
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Mostlightningflashestakeplaceinsideacloud,andonlyarelativefewcanbeseenjumpingbetweentwocloudsorbetweenearthandacloud.But,withabout2,000thunderstormstakingplaceabovetheeartheveryminuteofthedayandnight,there'senoughactivitytoproduceabout100lightningstrikesoneartheverysecond.

Parentscanusethunderandlightningtohelptheirchildrenlearnmo

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